How do you know if a company is worth your business? How do you know if they’re trustworthy? These are questions I get asked all the time. I recently went and talked to some of my friends and family in Wichita, Kansas about this topic. The most important thing to know is that the people you deal with in business are in it for the long haul.
Well, if you are dealing with people in a business, they need to be your friends. But in business you have to get to know them.
Your business partners, the people you deal with everyday, are always looking for ways to make money. They are the ones who may not tell you exactly what they do, but they do it in a way that will help you make a profit. It doesn’t mean that you don’t have to do the hard labor, but it also doesn’t mean you have to do everything your business partner does.
In business, especially the big business, you have to make a conscious effort to become more friendly, more approachable, more likable to your customers, clients, and business partners. You can do this through your business’ marketing efforts as well as through your personal actions. Your marketing efforts are the way that you tell your potential customers about your business, and how you make yourself look good and your business look credible.
When it comes to marketing, what’s important is not just marketing, but what you’re doing.
You might be thinking it sounds like I’m being negative, but I’m not. I’m simply stating the fact that you have to become a lot more of a personable, likable person in order to attract customers and customers you must become the kind of person who everyone wants to be around. I am not saying you should become a jerk, but you must become more of a human who is likable to be around. You should be a nice guy who people want to be friends with.
So here is my advice: become likable people, and don’t be a jerk. Be likable to people you want to be friends with, that is the only way to truly get them. You will eventually have to become likeable, because people will come to know you. The only way you can be likable to people is by being likable to yourself. I think this is the biggest reason why this is a bad idea.
I don’t know if I’m being honest, but I did a double take when I read this. What is wrong with being a jerk? I’m pretty sure I’m not the only one who has ever been treated like shit by someone we didn’t know but it was a jerk. I know I’ve been treated like shit by people who were jerks. For me, being a jerk is the best way I can act.
We hear this all the time. “You’re doing something wrong.” “You suck at something.” “You should pay more attention to your studies.” “You’re not good enough.” “You’re not cool enough.” It doesn’t take a genius to figure out that a lot of these things are really just thinly veiled attempts to get you to improve your life.
Its not as bad as it seems. We all have the tendency to overgeneralize. Thats why so many of those “jerk” people you read about online. Everyone has biases. All we have to do is think about them and we can spot a lot of them.