The Digital Marketing landscape is as vast as our imagination is vast. You can find hundreds if not thousands of digital marketing courses and books out there. The only real difference is that the majority of them are written by SEO experts and/or professionals working in the digital marketing agency industry. However, there are some great courses out there to learn from. The only way you can get there is by following the advice in my blog posts.
I know I’m a bit late to the game, but I think there are a lot of folks out there who are looking to learn how to build a strong digital marketing campaign for their business. Even if you don’t know what we do, you will need to learn how to build a strong digital marketing campaign, and that’s where this blog is for you.
What I have done so far is create a very basic outline of how digital marketing can be used to grow your business. In the next post, I will explore how the major players in digital marketing all have their own tactics and strategies they use to build their businesses. This is essential knowledge if you are going to compete with the big boys.
Digital marketing is all about online advertising. It has to be done right, and I’m not just talking about ads on Facebook. What I mean is the content you create in your website, the emails you send out to your subscribers, the social media channels you follow, all have to be strong, engaging content that keeps you relevant.
There are so many different types of digital marketing, you could be forgiven for thinking that it is a bit of a minefield out there. It can be an intimidating place, and to make matters worse, there’s always someone telling you the latest, greatest, hottest thing to do or not to do. As a result, too many businesses get lost in the minefield, believing that because it’s a minefield, no one ever gets out alive.
I think the best way to combat this is to do what makes you unique, instead of what everyone else is doing. For instance, if you have a blog, then do the things that make your content stand out and have a genuine, unique voice. That might be making it easy for your readers to find you, making it easier for you to find new readers, or doing things with it that make it easier for you to market to new audiences.
The internet is full of marketing advice, so it’s a struggle to step back and say “this really isn’t my thing.” But I think I’m in the camp of people who think that if you’re not making something that’s uniquely yourself, then you’re not doing enough. That’s why you’ll occasionally see me write about something that I think people will like, then I’ll try to make it as easy as possible for them to find.
I often get asked if I have a target market that I want to reach, or who I think will be interested in my content. The short answer is no, I dont. Thats because Im not trying to reach a specific group of people. My goal is to write about things that I think are interesting to me, and will hopefully be interesting to others too.
The question is not whether people are interested in your content, but whether your content is interesting to people who might be interested in it. If people are interested, they will be interested. I have no idea what will be interesting to the people who like the things I write about, but I do know that I think they will like them.
I want to make sure that the content I put out is something people want to read. I’ll be writing about a variety of topics, but I’m going to try to keep things general, so that my content will be of interest to all sorts of people. If it’s something interesting to me, it will be interesting to almost anyone.